Digitization Challenge

November 18, 2016

Read The Full Prompt

Choose a company that provides an interesting example of how digital transformation has created opportunities or challenges for business and operating models. A business model defines how a business differentiates itself by creating and capturing value. An operating model defines how that business delivers on that promise. Describe how the organization is using digital technology to develop its business model and operating model, and describe and justify what additional steps you think the organization should consider implementing. Your example can describe a positive (e.g., a success story or best practice) or negative experience (e.g., a business failure).

Note: The post for this assignment should be 600–800 words, and must conclude with a word count such as “(778 words).” Posts should not exceed 800 words.

Submitted (926)

HBO NOW – “It’s Not TV…It’s Transforming TV”
lpeterboehm
Last modified on November 18, 2016 at 12:48 pm
In 2015, HBO NOW turned the Pay-TV industry on its head, bypassing providers and the traditional ecosystem, to deliver a new type of value to consumers, beyond its industry-leading content - through access, convenience and price.
Football 2.0
CMH
Posted on November 18, 2016 at 12:14 am
The NFL is changing the way players, coaches, and fans interact with football.
BHP Billiton: Mining data to mine more efficiently
COG
Posted on November 18, 2016 at 1:03 pm
BHP Billiton is taking steps to use new technologies to improve its safety, production and cost performance.
Clear (jet)Blue Skies
Greg
Last modified on November 16, 2016 at 6:12 pm
The 5th largest US-based airlines adopts large scale digitization to transform and improve long-term viability.
Ring, Ring: The eDoctor is In!
Kelly Anderson
Posted on November 13, 2016 at 6:22 pm
Taking advantage of a world of increasing digitalization, Teladoc is disrupting the healthcare space by providing customers access to doctors 24/7 right from their home.
Government Innovation: Not an Oxymoron?
Amous Non
Posted on November 18, 2016 at 5:37 pm
How this 200 year-old bureaucracy is embracing technology.
It’s all about who you know: Lenddo makes credit decisions based on your social network
LP
Last modified on November 18, 2016 at 5:55 pm
Lenddo uses social media and smartphone application data to provide credit scoring and verification for the emerging middle class.
Royal Caribbean: Digitization on the High Seas
Kiernan Schmitt
Posted on November 18, 2016 at 12:37 pm
As ships keep growing bigger, how can a cruise company maintain personalized guest service?
Streetlights. People. Living Just to Find Transformation.
KTA
Posted on November 18, 2016 at 2:10 pm
General Electric plans to use streetlights to help lay the groundwork for the intelligent cities of tomorrow.
Philips: Lightbulb maker or healthcare internet of things (IOT) pioneer?
mar
Posted on November 18, 2016 at 3:13 pm
Most people associate Philips with internet-connected LED lightbulbs you can control with your smart phone. Few know that the company is connecting millions of medical devices and driving adoption of the internet of things (IOT) in hospitals and outpatient settings. [...]
“Un-breaking” healthcare: athenahealth’s use of electronic health records
jayflo
Posted on November 18, 2016 at 5:19 pm
athenahealth is using technology to improve the healthcare system - but can its model compete with larger companies?
Talking Trash
Catherine Lee
Last modified on November 18, 2016 at 5:26 pm
Rubicon Global has been hailed as the "Uber of Trash"
Hasbro Is Not Leaving Monopoly to Chance
Gregor
Posted on November 18, 2016 at 5:04 pm
The evolution of a legendary game
Putting the “New” in “News”: NYT Reinvents itself for the Digital Age
SanchaliPal
Last modified on November 18, 2016 at 5:29 pm
Can the NYT, a traditional print newspaper, catapult itself into the digital-first era? Or will upstart new-media like HuffPo, BuzzFeed, and Snapchat write the next chapter, leaving NYT in the history books?
The Times are Changing…
Exxon
Posted on November 18, 2016 at 5:16 pm
Can a newspaper company adapt to a world without paper? Can the New York Times last in a time of digital revolution?
The Battle of the Books: Should Barnes & Noble Concede?
ss
Posted on November 18, 2016 at 3:27 pm
Paper books have long been battling the rising surge of e-books. Brick-and-mortar bookstores are rapidly declining: Borders bookstores filed for bankruptcy in 2011, leaving Barnes & Noble as the last major bookstore chain standing.[1] Barnes & Noble is not just [...]
Saving the Physical Bookstore: Barnes & Noble Edition
KenzieH
Last modified on November 18, 2016 at 1:59 pm
Barnes and Noble has tried many different paths to avoid complete shut down, but has been largely unsuccessful to date. What, if anything, can they do to save the bookstore as we knew it?
Bright Cellars: The Pandora of Wine
abaybars
Posted on November 18, 2016 at 2:46 pm
Two MIT grads leverage big data to digitize wine selection and recommendation and democratize wine.
Swirl: Maximizing Value from Brick and Mortar Stores Using Micro-Location Technology
AH
Posted on November 15, 2016 at 3:38 pm
The rise of e-commerce challenges brick and mortar stores to innovate and find new ways to engage consumers. Digital location technology (GPS, WiFi and Bluetooth beacons) enables retailers to collect rich consumer behavior datasets and personalize the in-store shopping experience. [...]
USPS – The Government Agency that Innovates
Ron Swanson
Last modified on November 18, 2016 at 12:33 pm
USPS uses technology to stay competitive
Anova – The Precision Cooker
cmaug
Posted on November 17, 2016 at 10:20 pm
“Give someone a fish, and they’ll eat for a day: give someone a Precision Cooker, and they will eat like a boss forever, impress their friends and family constantly, and most likely star in their own cooking show.” – Michael [...]
HBO: How Over the Top Content Providers (Netflix, Amazon, Hulu) Have Forced HBO to Transform its Business Model
Jake Sloane
Posted on November 16, 2016 at 3:56 pm
The digital transformation in the linear cable industry has allowed for the advent of over the top content providers like Netflix and Amazon Prime to disrupt the traditional pay TV industry. As a result, HBO has been forced to respond [...]
Otto Automation: A future of cost-efficient productivity or the death of the blue collar worker?
ARL
Last modified on November 18, 2016 at 6:29 pm
Uber has provided thousands of jobs for drivers around the world. With Otto, its latest investment in autonomous vehicles, is it working to take that all away??
hotstar launches in India
Sayan
Posted on November 17, 2016 at 8:17 pm
India's largest media company tries to reinvent itself as a technology player
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