Digitization Challenge

November 18, 2016

Read The Full Prompt

Choose a company that provides an interesting example of how digital transformation has created opportunities or challenges for business and operating models. A business model defines how a business differentiates itself by creating and capturing value. An operating model defines how that business delivers on that promise. Describe how the organization is using digital technology to develop its business model and operating model, and describe and justify what additional steps you think the organization should consider implementing. Your example can describe a positive (e.g., a success story or best practice) or negative experience (e.g., a business failure).

Note: The post for this assignment should be 600–800 words, and must conclude with a word count such as “(778 words).” Posts should not exceed 800 words.

Submitted (926)

Despegar.com: From Online Travel Agency to Software Developer
JM
Last modified on November 20, 2016 at 6:30 pm
Despegar.com (and its Brazilian affiliate Decolar.com) was created to solve one of the main bottlenecks that travellers faced in Latin America: queuing for hours in front of a travel agent to book a flight. With Despegar.com, passengers were able to [...]
What’s a Rolodex, Grandpa?
Austin
Last modified on November 18, 2016 at 4:40 pm
Salesforce.com has disrupted the marketing industry by digitizing customer relationship management functions for small and medium sized business. And in doing so, grown to a $6.5B business, with 67% CAGR since 2001.
Alibaba is disrupting a traditional Financial Services industry in China.
StanMoskovtsev
Posted on November 14, 2016 at 11:43 pm
Alibaba's financial service arm, called Ant Financial offers a range of financial services, such as payment, micro-loans, a digital bank, wealth management and others, disrupting traditional financial services industry in China.
Everlane: Minimalist wholesale strategy and minimalist design
JMV
Last modified on November 17, 2016 at 3:37 pm
How the powerful combination of e-commerce and digital advertising let direct-to-consumer brands thrive.
Medigram and the slow death of hospital pagers
Ann
Last modified on November 18, 2016 at 4:38 pm
If there is one thing that a law-abiding doctor and a narcotics-peddling drug dealer have in common, it’s pagers. Despite the ubiquity of smartphones today, a survey published in February 2016 showed that of 204 US hospitals sampled, 90% reported [...]
Omada: preventing diabetes through digital therapeutics
Edmundo
Posted on November 20, 2016 at 9:54 am
Omada tackles diabetes through a digital therapeutics program that helps patients to change their habits
When a Hotel Feels Too Much Like Home: Starwood and the Technology Puzzle
SCWC
Posted on November 18, 2016 at 12:03 am
The rise of Airbnb over the last several years has threatened the traditional business model of hotels, challenging them to expand their value proposition from one of luxury, consistency, and reliability to one that emphasizes transparency, customizability, convenience, emotional connection, [...]
Where is my package?
YLC
Posted on November 18, 2016 at 3:25 pm
FedEx is one of only three enterprises that together deliver 95 percent of all e-commerce orders in the United States. Having as a center of their proposition facilitate the connection of people regardless of their location, their business model has [...]
Digitizing the Grocery Store
Joanna
Last modified on November 18, 2016 at 5:21 pm
How brick-and-mortar grocery stores are up-ing their game to compete with online grocery options
A Studio in Every Home: DAWs, Plug-ins and the democratization of the recording studio
Eric Goldberg
Posted on November 17, 2016 at 8:33 pm
Ever wondered why the music economy has shifted to a singles-driven ecosystem? Although digital distribution platforms have affected consumption, do not underestimate the technological revolution in home recording and the proliferation of quality music.
Buy an Office Building Online with Cadre: Amazon for Commercial Real Estate Deals
Jaiye B. Falusi
Posted on November 18, 2016 at 7:55 am
Real estate investing startup Cadre is finally disrupting the real estate investing business.
Mining May Become the Safest Job in the World
Kelly Burke
Posted on November 18, 2016 at 3:32 pm
Save lives. Save time. Save money. All from a cozy office hundreds of miles away.
Tesla: No More Driving
AtulK2018
Posted on November 18, 2016 at 5:19 pm
Where is my steering wheel?? Tesla changing the way we drive or not drive...
Getaround: Using Digital Technology to Maximize Car Utilization
abcdefg
Last modified on November 18, 2016 at 6:00 pm
Getaround utilizes advances in technology to connect car owners with people looking to rent vehicles.
Teladoc: Mobile Medicine
Caroline Schwarzman
Posted on November 18, 2016 at 5:39 pm
Telemedicine is transforming the way that patients and doctors interact, turning your office into the doctors office with a click of your smart phone.
Wag! The Uber of Dog-Walking
Tom Joad
Last modified on November 20, 2016 at 11:13 am
A California-based startup is making it easier to balance work with the responsibilities of dog ownership.
How Advances in Technology Advance Governments: U.S. Government Digitalization and Challenges
Iryna Papalamava
Last modified on November 20, 2016 at 11:31 pm
Government's’ job is to provide all citizens with safe and reliable services. From that perspective, technological innovation is helping in the creation of government’s value proposition, but it's not always easy. Let's take a look into the U.S. government digitalization [...]
Pill Popping Made Easy
elyse
Posted on November 18, 2016 at 5:50 pm
Startup PillPack shows us how drug-dispensing robots and textable pharmacists can provide peace of mind at no extra cost to customers.
Michelin: Tires-as-a-Service
Emad
Last modified on November 17, 2016 at 5:24 pm
Michelin's journey from selling tires to selling outcomes.
A Bright Future for Philips
Alexandra
Posted on November 17, 2016 at 2:51 pm
Philips embraces the Internet of Things with its Philips Hue smart lightbulb
Healthier Premiums: using technology to drive positive behaviour in insurance
PP
Posted on November 18, 2016 at 12:20 am
Discovery is revolutionising financial services by leveraging technology to drive behavioural changes in its customers
CostCo: Creating Membership Value in a Digital World
Kent Hoffman
Last modified on November 18, 2016 at 4:46 pm
Can CostCo, the cheapest, happiest company in the world, succeed in a digital future?
The NextGen Way to Get Around
user_5807e2919b23b
Posted on November 16, 2016 at 8:01 pm
With urban congestion increasing, how can transportation networks stay up to speed?
Can Magazines Survive the Internet?
SLA
Posted on November 18, 2016 at 2:14 pm
Conde Nast, one of the biggest magazine publishers, has spent hundreds of millions of dollars on digital initiatives, hoping to mitigate declining print and advertising revenues. But is it enough?
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