Data and Analytics as Digital Assets

April 06, 2017

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (97)

Grubhub – Revolutionizing the food-ordering landscape
Mohit Mittal
Last modified on April 9, 2017 at 4:52 pm
Grubhub – the leading online and mobile food-ordering company, with 8.2million active diners and 50,000 restaurants in its network across 1,100 cities – is redefining the way people order food. Insights from significant amount of data generated is helping the [...]
Devon Energy: Big Data Meets Oil & Gas
Will Newell
Posted on April 5, 2017 at 1:24 pm
Devon Energy, an independent US Oil & Gas company, is leveraging data analytics to improve efficiency and lower cost throughout its operations in order to gain a competitive advantage in a commodity business.
Posted on April 5, 2017 at 9:38 pm
Whoop uses heart rate variability to optimize training
Airbnb: Data Informed Decision Making
Last modified on April 7, 2017 at 5:04 pm
From guiding hosts to perfect pricing, to refining guest search results, to doubling the ratio of female employees. How Airbnb uses data to drive real change.
Palantir- A Secretive Unicorn
Jack K
Last modified on April 5, 2017 at 6:55 pm
On December 14th, 2016 President-Elect Donald Trump met with the leaders of the largest tech firms in the US. Seated directly across from Mr. Trump was a relatively unknown 49 year Ph.D. named Alex Karp-CEO of Palantir Technologies.
ProperCloth: Tailoring Better Custom Shirt with Big Data
Last modified on April 5, 2017 at 11:39 pm
Seph Skeritt was tired with his ill-fitting buttoned shirts and the time and effort that he took to try on, purchase, then maybe return a shirt from brick and mortar retail. In 2007, he had a chance to bought his [...]
Posted on April 5, 2017 at 5:22 pm
Picking up data, delivering packages.