Data and Analytics as Digital Assets

April 06, 2017

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (97)

Propeller Health: Using Data to Help Patients Manage Their Respiratory Health
Alice
Posted on April 4, 2017 at 12:45 pm
Propeller Health helps patients manage their asthma and chronic obstructive pulmonary disease (COPD) with a 'smart inhaler' sensor attachment linked to a data-driven mobile app,
Maersk and digital revolution in shipping industry
Oyku
Last modified on April 5, 2017 at 11:48 pm
Maersk sailing through rough waters of digitalization
Netflix – Moving beyond movie recommendations
Andrew Banovic
Last modified on April 5, 2017 at 2:14 pm
Netflix - can they move from recommending the best movie for me to producing it?
ProperCloth: Tailoring Better Custom Shirt with Big Data
GJ
Last modified on April 5, 2017 at 11:39 pm
Seph Skeritt was tired with his ill-fitting buttoned shirts and the time and effort that he took to try on, purchase, then maybe return a shirt from brick and mortar retail. In 2007, he had a chance to bought his [...]
Black Knight Financial Services – Leveraging Mortgage Data & Analytics
Dan Sawyer
Posted on April 5, 2017 at 9:57 pm
Black Knight Financial Services (BKFS), primarily known for offering a workflow management tool for servicing mortgage loans for large banks and other institutions, has recently aggregated and expanded its capabilities in data & analytics, looking to create and capture value [...]
Kensho: ‘Google-like’ search engine for financial analysis
Jing
Last modified on April 4, 2017 at 10:10 am
Can future financial analysis be done by just posing questions?
Rolls Royce : value creation through big data
sblemast
Posted on April 5, 2017 at 11:28 pm
Rolls Royce, one of the world’s manufacturer of aircraft engines, is using big data in innovative ways to create value in in the design and manufacturing processes of its aircraft engine division. It has algorithms that crunch terabytes worth of data [...]
Square: A Winning Playbook for Data & Analytics Monetization
Alex Sambvani
Last modified on May 20, 2017 at 6:09 am
Square has brought millions of transactions online by providing an easy way for SMBs to accept credit cards instead of cash. Subsequently, the company has designed a business model that leverages this powerful data in an elegant way.
KOMTRAX – Use of data analytics in construction machine industry
Tomo Nakagawa
Last modified on April 5, 2017 at 9:24 pm
Komatsu revolutionized itself from selling machines to providing data analytics
Pentaho is enabling the big data revolution by allowing any company to sell its data
changeme_26
Posted on April 27, 2017 at 10:16 pm
An Orlando company is helping enable the big data revolution in a unique way.
Zynga: Big Data Company Disgused as Gaming Company?
Chun Pan
Posted on April 5, 2017 at 8:38 pm
Zynga is a social casual gaming company that uses petabytes of data to create value in its products.
FlatIron Health – using data analytics to find a treatment for cancer
changeme_43
Last modified on April 6, 2017 at 9:13 am
What is FlatIron Health?  [1]   Flatiron is a company tackling one of the biggest health challenges of our century –cancer. Flatiron is an oncology platform that aggregates patient data from electronic health records (EHR), lab and medical claims and [...]
LTCM: Intelligence and Investment Returns are Not Highly Correlated
changeme_47
Posted on April 5, 2017 at 10:09 pm
“I supposed it takes maturity to know that models are to be used but never believed” Henri Theil, Econometrician
Shopkick – “fun treasure hunt” creating an engaging digital overlay to the physical world of shopping
Katarina
Posted on April 4, 2017 at 10:09 pm
Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that [...]
How traditional business leverage data analytics: Starwood Hotel
Cathy
Last modified on May 22, 2017 at 5:59 pm
Data analytics in hotel industry
Tableau Software – Unlocking Insights in Data
Brandon K
Posted on April 5, 2017 at 4:00 pm
In a world with no shortage of data, Tableau Software offers an incredible product to quickly analyze large data sets and rapidly produce high-quality visualizations.
Starbucks — Grinding Data
Ali
Last modified on April 5, 2017 at 6:06 pm
Coffee giant Starbucks has mounds of data, and they're putting it to good use marketing to customers and locating new stores.
TaKaDu: Sustainability data analytics warrior
Venkat
Last modified on April 5, 2017 at 11:15 pm
Data analytics champion to solve water management problems
FiscalNote: Forecasting Legislation
David
Posted on April 5, 2017 at 12:02 pm
FiscalNote is giving lobbyists and businesses the ability to effectively track and influence the outcome of potential legislation and regulatory proceedings using sophisticated analytics to decide which lawmakers to engage and how.
Foundation Medicine
Steelhead
Posted on April 5, 2017 at 7:53 pm
Foundation Medicine offers two tests to help cancer patients and their physicians identify targeted treatment based on patient’s unique genomic profile. The company uses information-based approach to identify treatment options for patients by using comprehensive genomic profiling (CGP). The platform [...]
WHOOP: Using Data to Target the Elite Athlete
CPerlman
Posted on April 5, 2017 at 11:26 pm
How a startup is challenging the wearable fitness market through science and data
UPS: Driving Performance by Optimizing Driver Behavior
Andrew Yoo
Posted on April 5, 2017 at 8:45 pm
UPS is driving significant cost and environmental savings as well as enabling new business models using data analytics.
Oscar Health – revolutionizing health insurance through data analytics
Onaizah P
Last modified on April 6, 2017 at 4:17 pm
A tech startup, powered by data analytics, is disrupting a massive industry through providing simpler and more affordable health insurance
23andme: The power of genetic correlations
YuvalG
Last modified on April 5, 2017 at 10:45 pm
Science brings you far, a ton of data brings you farther.
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