Data and Analytics as Digital Assets

April 06, 2017

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (97)

Google Maps – the most expansive data machine
Anish Nahar
Posted on April 5, 2017 at 9:29 am
Over the years Google Maps have collected Billion of bytes of data to map the entire world. Increasing penetration of GPS-enabled smartphone has fueled Google's appetite for data even further and it is putting all that data to good use.
One Robot to Rule Them All
Bansi
Posted on April 5, 2017 at 7:29 pm
Data scientists and software engineers have built tools to successfully replace many high skilled jobs. But are we about to automate the data scientists themselves?
Birchbox: the beauty of data
SonaliBloom
Posted on April 5, 2017 at 11:17 pm
Birchbox’s core value proposition hinged on leveraging data to delight consumers and beauty brands, but as the market for subscription boxes cools, can Birchbox hold onto its competitive edge?
Crisis Text Line: Saving Lives Through Data
Lauren
Posted on April 5, 2017 at 8:03 pm
Non-profits aren’t known for being particularly data-driven. Crisis Text Line, however, views itself as a tech company first, helping folks with mental health challenges; it just so happens to be a non-profit. It has now amassed the most comprehensive real-time [...]
WHOOP: A wearable to unlock human potential
Alexander Clamor
Last modified on April 6, 2017 at 3:58 am
ABOUT WHOOP (yes, you have to capitalize it every single time) is a Boston-based start-up that produces wearables to track, record, and analyze one’s heart rate, heart rate variability (HRV), skin conductivity (touch), ambient temperature, and accelerometry (motion). The device [...]
Self-Driving Ships?
shsenior
Posted on April 5, 2017 at 2:45 pm
Rolls-Royce is using Big Data to make ships smarter and eventually drive themselves
Disney’s MyMagic+: Transforming the Theme Park Experience
sijwang
Last modified on April 5, 2017 at 10:05 pm
In 2014, Disney rolled out the MyMagic+ trip planning and guest-experience enhancing program for its Disney World theme parks in Orlando. At the heart of MyMagic+ were MagicBands (see picture below), wearable wristbands with RFID chips that could store guests’ [...]