Epic Systems is a leader in the US healthcare software field and its core product is an electronic health record (EHR) system. Electronic health records are files that are used to store patient information relating to their past, current, and future treatments. Currently Epic Systems stores electronic medical records of over 200 million Americans and is the leader in market share relative to other EHR companies .
Medical misdiagnosis is a major cause of mistreatment in the United States. Misdiagnosis and medical errors are both a financial strain on the healthcare system and leads to pain and suffering among patients . Machine learning paired with medical records has already shown value at predicting suicide risk  and at predicting a range of clinical problems and outcomes . With the sum total of the data they currently possess, Epic can improve health outcomes using artificial intelligence. Rather than simply storing patient data, Epic is trying to position themselves to enable physicians and nurses to more directly benefit from the data. Considering the scale at which they currently operate, even marginal improvements in diagnosis or treatment plans caused by machine learning could benefit thousands of people.
Additionally, I believe there are compelling business reasons why Epic would benefit from an increased incorporation of machine learning in their core product. Switching EHR providers is a costly and timely investment. In 2015 when New England based Partners Healthcare implemented Epic the overall project cost more than a billion dollars . Moving forward, it will become more difficult for Epic to generate incremental income through user growth. The EHR landscape has become more consolidated and most health systems have already adopted an EHR . Compared to this, artificial intelligence in healthcare is anticipated to grow at an annual growth rate of 53.9% for the next five years . The addition of robust artificial intelligence services allows the business to continue to grow and expand while delivering real value to patients.
Epic has taken steps to build out its predictive artificial intelligence capabilities. In 2017, the American Medical Association launched a collaborative effort between healthcare analytics firms, EHR companies, and groups focused on using artificial intelligence to improve health outcomes. Initially Epic did not join this consortium  but has since joined. The idea with this community is to set standards to allow data interoperability between EHR systems and to then pool that data into an environment where continuous learning is possible .
Their most prominent efforts to date have revolved around partnerships with other organizations. In conjunction with Microsoft, Epic rolled out a system-wide solution for Oscher Health System in Louisiana . The design of this program is to allow physicians and staff to use the predicative power of the data to identify gaps in treatment and recognize root-causes. Epic has also taken steps to allow for interoperability between its proprietary software and that of firms developing dedicate healthcare artificial intelligence software. Last year it created an integration with Nuance, a machine learning driven voice documentation tool for physicians that also incorporates machine learning performance monitoring analytics .
Moving forward, I think Epic needs to be more aggressive in their approach to investigating artificial intelligence. The growth of the artificial intelligence market and the need for improved diagnostic tools leaves white space for Epic to expand in this area. In order to fulfill their mission as an organization in the healthcare field and to continue to create value as a business, they need to hasten their efforts to develop and implement solutions that incorporate artificial intelligence.
To accomplish this Epic should consider expanding through acquisition and an aggressive recruitment strategy to build out their own internal capabilities. With their current integration with patient health records I believe they are uniquely situated to motivate teams to develop this capability and therefore succeed. Expanding via acquisition would be an efficient way to move more strongly into this field. Epic, as a privately held company, also has some flexibility in determining which companies to acquire. Beyond acquisitions, Epic should also build out an internal department focused on developing these machine learning capabilities. Making this somewhat easier to accomplish, they are headquartered in Madison, Wisconsin and are near a top-15 computer science university .
Thinking about the implications of the incorporating artificial intelligence into Epic’s health records, how can they ensure they have the trust of consumers with using their data to feed the artificial intelligence algorithms? The second side of the equation is healthcare providers, how can Epic encourage physicians to use the new recommendations as one additional tool in their diagnosis process?
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