The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.
While we may think of ice cream as a treat, it is serious business. And, just like movies and furniture, it is time for ice cream buying to move into the age of AI (a wink with a delicious purpose). And so we introduce Ice Cream Club, a company who is going to meet that unmet demand for ice cream at the push of a (virtual) button from creamery to doorstep. Using the Wayfair inventory-less approach and applying this to ice cream and the Netflix audience-testing approach to determine flavors, while at the same time leveraging HBAP taught techniques for managing demand, Ice Cream Club will revolutionize the way Americans eat their 39 pints per year of ice cream. This is a flavorful business, and the rewards will indeed be sweet.