The coauthored brand story

The way to mitigate the effects of negativity about a brand is to try to tip the balance towards the voices of more positive brand allies.
Impossible burgers won’t make men grow breasts (and other lies about your brand)

When seemingly ridiculous rumors become talking points, it’s time to focus on brand-building.
What fairness can learn from AI

By requiring us to determine what we count as “fair,” machine learning puts the burden on us to choose which values we deem relevant.
Leading through disruption

Sad but true: most companies’ digital transformation efforts fail due to “internal resistance to change.”
Probably approximately ethical

Machine learning trades exactness for flexibility, but there are consequences for being ‘probably approximately correct.’
Digital transformation’s emerging effect on customer expectations

Thanks to online shopping, consumers' expectations of in-store experiences have evolved, affecting both brick-and-mortar operations and B2B activities. For sales teams, this means adopting new approaches to stay close to customers.
A responsibility to judge carefully in the era of ~~prediction~~ decision machines

With machines making decisions on our behalf, the role of managers will shift from making point decisions to evaluating and shaping decision-making across entire systems. Professor David Parkes from the Harvard School of Engineering and Applied Sciences unpacks how this paradigm shift could play out in the future.
Competing in an AI-driven world

Succeeding in the digital economy requires reinventing the way companies work, starting with an AI-powered operating model. Harvard Business School Professors Marco Iansiti and Karim Lakhani introduce a framework for how business roles need to change for people and tech.
Two powerful ways managers can curb implicit biases

Surprising to no one, managers tend to hire, evaluate, and promote based on their own “templates for success.” Research from the Stanford VMware Women’s Leadership Innovation Lab has shown that employing two simple tactics can move the needle towards building more inclusive and diverse organizations.
Barriers, not the pipeline, prevent gender equality in tech

How can your company improve working conditions for women in tech? The EQUALS Research Group provides a handful of recommendations — along with the caveat to think long and hard about what approach works best for each team in order to avoid unintended consequences.

Influencers

Lumumba Seegars

Lumumba is a PhD candidate in the organizational behavior unit at Harvard Business School.
Karim Lakhani

Karim is the Charles E. Wilson Professor of Business Administration and faculty co-founder of the Digital Initiative at Harvard Business School, as well as the founder and co-director of the Laboratory for Innovation Science at Harvard.
Marco Iansiti

Marco is the David Sarnoff Professor of Business Administration and co-chair of the Digital Initiative at Harvard Business School.
Raffaela Sadun

Raffaella is a professor of business administration in the strategy unit at Harvard Business School.
Yael Grushka-Cockayne

Yael is a visiting associate professor of business administration at Harvard Business School.
Herman Leonard

Herman (“Dutch”) is a professor of business administration at Harvard Business School and professor of public sector management at Harvard Kennedy School.
Hannah Riley Bowles

Hannah is the Roy E. Larsen Senior Lecturer in Public Policy and Management at Harvard Kennedy School and co-directs the HKS Women and Public Policy Program.
Shelley Correll

Shelley is a professor of sociology and organizational behavior at Stanford University, the Barbara D. Finberg Director of the Clayman Institute for Gender Research at Stanford University, and the Director of the Stanford VMware Women’s Leadership Innovation Lab.
Lori Mackenzie

Lori is the Executive Director of the Clayman Institute for Gender Research at Stanford University and the Co-Founder of Stanford VMware Women’s Leadership Innovation Lab.
Hise Gibson

Hise is a colonel in the United States Army and a visiting scholar at Harvard Business School.
Jeffrey Furman

Jeff is a Faculty Research Fellow at the National Bureau of Economic Research (NBER) and Associate Professor of Strategy & Innovation at Boston University.
Amy Edmondson

Amy is the Novartis Professor of Leadership and Management at Harvard Business School.
Ethan Bernstein

Ethan is an associate professor in the Organizational Behavior Unit at HBS. He also teaches the Developing Yourself as a Leader course at HBS Online.
Ernest Wilson

Ernest is a professor of communication and political science and is the founder and director of the USC Center for Third Space Thinking.
Ruomeng Cui

Ruomeng is an assistant professor in the Department of Information Systems & Operations Management Department at Goizueta Business School, Emory University.