November 16, 2019

Ann Majchrzak on co-creation within online crowds

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  • The “Within-Crowd Co-Creation” approach to crowdsourcing generates more innovative ideas than the “Outside-In” approach.

On October 7, 2015 at the Digital Initiative’s Digital Seminar, Ann Majchrzak from the Marshall School of Business at the University of Southern California gave a talk on “Fostering Knowledge Co-creation with Online Crowds.”

Watch Ann share key takeaways

Listen to Ann’s complete talk

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