Kraft Heinz: Zero-Based-Budgeting its way into the hearts of consumers?
Big Food is falling out of favor, but is 3G's aggressive cost slashing model the way to redeem this CPG giant?
The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
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