Under Armour partnered with Watson in January 2016 to make predictive, personalized fitness and nutrition reality
Anyone who has ordered the NikeID customized shoe has likely felt the pain of waiting up to 5 weeks to receive their order. What if Nike could mitigate this by reducing lead time to 10 days?
Imagine walking into a store, scanning your foot, and receiving a custom tailored running shoe on the same day. Under Armour is turning this vision into reality by leveraging 3D-printing to disrupt the 100-year old cut-and-make footwear manufacturing model.
What used to be a performance athletic-wear company is now a data and analytics powerhouse.
Under Armour is evolving from a shirts-and-shoes company to a pure tech company, making all athletes better performers one connected app at a time.
Shirt? Check. Shoes? Check. Largest digital fitness platform in the world? Check. Under Armour is redefining how the sporting goods game is played.