BMW – Drive now, analyze later?

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Car sharing is disrupting the automotive industry. BMW has established car sharing company DriveNow in 2011 which quickly gained substantial market share in Europe and is expanding to the US now. Should BMW be more active in its digitization efforts and if so, how?

Uber’s Bet on Self-Driving Car

Uber, the tech firm that invented the popular ride-sharing service and disrupted the way the world moves, is now facing its biggest challenge since its inception: the revolution around self-driving car. Ever since the first car was invented 130 years […]