LEGO has been using open innovation for the past 10 years to bring new playsets to market. As they strive to stay relevant while the line between toys and consumer electronics starts to blur, how will they revamp their strategy and consequently product development process to accommodate?
After avoiding bankruptcy in 2003, LEGO has effectively used open innovation to align with customer demands and to become a global leader in toy innovation. Now, can LEGO’s use of open innovation maintain its growth with increasing digital competition?
Since 1998, LEGO has been leading the way in Open Innovation – finding success in sourcing new ideas from an active online community of dedicated LEGO fans. Twenty years later, how can the iconic brick behemoth continue to harness the excitement of their passionate consumers to stay successful in the competitive and challenging toy and games arena?
In 2015 Lego became the world’s largest toymaker and Lego Minifigs will soon outnumber humans. While successful at last, Lego’s rushed move into the digital age almost bankrupted the Danish toymaker.
How the Danish toymaker is keeping pace in an era of digital transformation.
Since her birth 50+ years ago, Barbie has been on several adventures as detective, president, and doctor, just to name a few. Her next adventure is in the digital cloud, where she joins the Internet of Things (IoT) trend that […]
A look into how circular economy practises can be applied to address critical climate change issues facing Mattel, a global toy producer.
The American Girl company is in the business of magic, memories, and new best friends.
The marriage between Disney’s “Business Model Canvas” and its five core operating assets should allay fans’ concerns that Star Wars has fallen to the Dark Side.
How has LEGO transformed itself from a business on the brink of bankruptcy to the largest toy company in the world?