It has been a roller coaster ride for trade regulation in the U.S. tire industry over the last eight years. With Chinese tariffs renewed in 2015 and manufacturers pivoting production towards other Asian countries in order to continue to import tires into the U.S., will trade protection policies increase under Trump and would Goodyear be ready?
Goodyear has dealt with US import tariffs on tires from China over the past decade. In 2017, there are additional tensions as the Trump administration may exit existing trade negotiations, affecting the global supply chain of Goodyear. How is Goodyear responding today, and how should they adjust their supply chain in an increasingly protectionistic world?
As the automotive industry is in the midst of a revolution, some of the seemingly minor innovations are easily overlooked. That said, until we figure out how to commercialize a hover-car these vehicles aren’t going anywhere without wheels!