Agricultural retailers, in an ever-competitive landscape, have yet to prove whether they can transition from distributor to partner. The question that will be debated in the next decade is whether they can make themselves essential in the digitized supply chain. If not, can we expect an “Amazon” for seed and crop-protections? And data-driven insights from a cloud-platform rather than a local agronomist?
P&G has established its competitive edge to lead the global supply chain with the concept of end-to-end model. How does the company leverage digital capability to build its supply chain model?
Airbus needs to achieve one of its steepest production increases since World War II to keep abreast with surging demand. Its answer: revolutionize the industry through digitization.
In the current tech savvy world, Amazon has been the clear winner against online and offline retailers through disruptive advancements in digitization of its Supply Chain. However, it might be important to realize the implications of rapid innovation and understand where the real war is.