How Starbucks is planning and protecting against the impending effects of climate change on the coffee industry.
What do you get when you cross Scandinavian craftsmanship with Silicon Valley cash and add a heavy dose of caffeine? A “bike-powered coffee cart that could take on Starbucks” according to Fast Company. Wheelys is a Stockholm-based coffee store company, without any stores. Instead, the company crafts and sells bicycle-mounted cafes to “young, hungry eco entrepreneurs from all over the world.” These carts are well-tested, functional micro stores serving organic goods and run purely on solar and body power. With a price tag that is a fraction (around less than 1%) of ownership of a brick-and-mortar coffee shop, Wheelys is challenging the traditional café model with its mission to make the world “greener with every cup of coffee.” 
Starbucks is fighting back against climate change on multiple fronts to promote sustainable practices and bolster their position in the market.
Climate change is dramatically impacting coffee crops all around the globe. However, one company is committed to changing the game…
Starbucks’ continued success is not just about the coffee, but about the close alignment between its business and operating models.