Starbucks: How to Save Our Coffee from Climate Change
Do not ever take your cup of coffee for granted
Do not ever take your cup of coffee for granted
New innovations such as Mobile Order & Pay means that now you will always have time for that Starbucks coffee run….
Starbucks uses data to "know" their customer; helping them decide what products to make, what promotions to do, and where to place their stores
Starbucks is leading the field in its reaction to climate change by improving its coffee procurement processes.
After 20 years of socially responsible initiatives, Starbucks is at a crossroads in time where the "millenials" become tougher judges of their actions. As climate change advances, how far will Starbucks go to fully integrate their business as a whole into the "green mindset"? Is it sustainable?
Global warming is putting real pressure on coffee production – so Starbucks, the largest coffee retailer, is taking steps to adapt and curb its contributions to climate change.
Known to be the largest coffee seller in the world, Starbucks is a company that is reacting to the climate change issue and taking steps in an attempt to alleviate and adapt its business model to the effects.
The coffee king takes action in the face of serious long-term threats to its global supply chain.
Starbucks is taking on climate change by helping implement sustainable farming practices, innovating on coffee beans, and offering financial assistance to its partners. Is this enough?
No morning stimulant. No late night caffeine fueled marathons to meet deadlines. People meeting for "Coke" or "Red bull"? This is a coffee less world.