Feet wide apart, arms down by his side, he stares at the precise location where he will place the ball with his right foot. Before the run-up, there is an empathic sigh, with his lips pursed, as his shoulders go […]
Adidas is investing heavily in additive manufacturing, partnering with Silicon Valley's Carbon Inc to one day produce 50 million pairs of 3D printed shoes per year.
Adidas, one of the world’s largest sportswear manufacturers, is betting on 3D printing to create the next generation of bespoken sneakers for individual customers. Will we see a future when size charts become redundant, and “custom-fitted haute couture” no longer equates exclusive luxury?
Want a new pair of personalized kicks by tomorrow? Adidas is sprinting to the printers.
FirstV1sion enables sports fans to watch games from the athlete’s point of view. Yes, literally. Thanks to the most advanced technology we will all (hopefully) be able to watch and learn firsthand from our favorite players
Nike is not “just doing it” when it comes to corporate environmental protection initiatives — they’re acing it.
How did Under Armour enter the sportswear market that was dominated by Nike and Adidas and become a legitimate competitor?