141-year-old tennis tournament – The Championships, Wimbledon utilizes IBM Watson to protect their brand against increasing risk of cybercrime.
Nike has dominated the global shoe and apparel market for decades. However, a period of revenue stagnation has led the brand to develop a new corporate initiative and strategy that will rely on investments in 3D printing.
In an arena where any slight edge could mean the difference between winning and losing, machine learning has never been more important in sports. As the industry becomes more and more inundated with data, sifting through information to create meaningful insights is paramount to the success of sports organizations around the world.
Baseball has fundamentally changed over the past 40 years, largely thanks to data and machine learning. Some say it's made baseball less popular as a result. We will examine data's impact on baseball and how it might help the sport's popularity going forward.
This is a story of how Major League Baseball (“the MLB”) out-innovated other professional sports leagues (NFL, NBA, NHL) and Silicon Valley (Facebook, Google, Amazon) in response to an increasingly digitalized supply chain for live entertainment content. If you’ve watched […]
With famous brands like Nike and Adidas selling apparel directly to consumers, sporting goods retailers fight to stay relevant.
Can a small island produce the world’s best football (soccer) by itself? Will English professional football survive Brexit intact?
A five-time NBA Most Valuable Player and a twelve-time All-star, Bill Russell once said, “the only important statistic is the final score.” But is it really? New digital platforms and technologies have transformed the business of sports to be ever more scientific in its approach. At the center is STATS, a company priding itself in providing the fastest, most accurate data in sports.
“We respect our traditions, but we embrace evolution.” – Michelle McKenna-Doyle, NFL Chief Information Officer
MLB Advanced Media was a pioneer in digital streaming and is now leading the way towards direct-to-consumer content distribution.