As ski season shortens due to warming temperatures, ski resort companies will need to develop all-season revenue streams.
Vail has expanded geographically and promoted summer activities to contend with lower snowfall. But is diversification enough long term?
Squaw Valley, once a mecca for winter sports fans, faces serious risks if actions aren't taken immediately.
Snow sports are feeling the heat
The impact of climate change is well-documented: temperatures are rising, droughts are becoming longer, and winter is getting shorter and shorter. For snow-sport enthusiasts, this begets the inevitable question: Is skiing a dying sport? Can Ski Mountains survive shorter winters? Vail Resorts is betting they can.