As the speed and quality of additive manufacturing improves, innovative companies like Adidas are bringing 3D printing from the prototyping lab to the manufacturing floor.
How 3D printing is enhancing the prototyping, innovation and production processes at Nike.
Nike has dominated the global shoe and apparel market for decades. However, a period of revenue stagnation has led the brand to develop a new corporate initiative and strategy that will rely on investments in 3D printing.
Is 3D printing the new frontier for Adidas? Maybe…maybe not!
“Imagine walking into a store, running briefly on a treadmill and instantly getting a 3D-printed running shoe”. This is the ambitious goal that Adidas has set itself for the future. What role will additive manufacturing play in making it possible?
Adidas wants to make 3-D printed shoes to give you the perfect fit with your perfect look. Is this the beginning of an industry revolution or a niche product for those who can afford it?
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