GameStop in the Age of Digital Distribution

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GameStop, the last pure video game retailer in the United States, has seen its stock price fall 34.1% over the last four quarters due to mixed sales results on its website and 6,627 physical stores. Can GameStop figure out how to keep their stores relevant, or will they go the way of other physical media retailers such as Blockbusters, Boarders or Tower Records?

Bea-con and Carry On

Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.