Rent the Runway aspires to be a “closet in the cloud,” and it is using data to make it happen.
Founded by two graduates of Harvard Business School, Rent the Runway (“RTR”) is an e-commerce business which is trying to transform the way in which women (particularly millennials) consume fashion. Specifically, the company is using technology to move towards a shared economy for clothing and accessories, encouraging women to rent (as opposed to buy).
“Love. Wear. Return.” Rent The Runway is your designer closet on demand. Can their operations scale to keep up with demand?