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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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Dynamic Yield Is Using Machine Learning to Generate Personalized User Experiences for Your Customer

Posted on November 13, 2018 by Marketer Mary

Dynamic Yield is building an omni-channel personalization marketing software that equips any company to rival Amazon. Through machine-learning capabilities, a user received a personalized customer experience across any platform.

“ZapZap”: How WhatsApp transformed communications in Brazil

Posted on November 15, 2016 by Marcelo

WhatsApp has completely changed the way individuals and small businesses interact with each other in Brazil

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