Everlane: Winning with ‘Radical Transparency’

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Everlane is an online retailer offering elevated “basics” (i.e. white t-shirts, cashmere sweaters, leather tote bags). Everlane’s entire business model is centered on “price transparency” in their products. Everlane is targeting the millennial shopper who believe in companies with a […]

Zappos – Powered by Service but Stunted by Recent Changes?

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Zappos has effectively set the standard for other e-commerce operations and, with annual sales in excess of $2 billion dollars, it’s clear that Zappos has been able to align its business and operating models. However, as they continue to experiment in these operating areas, they should be wary of misalignment going forward.

Warby Parker – making eyewear accessible

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How it all started Warby Parker (“WP”) is an American glasses brand that was founded in 2010 with the objective to offer designer eyewear at a revolutionary price, while leading the way for socially businesses. At the time, the company’s […]

Missed Opportunities at Coin

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Coin failed to take advantage of a unique but temporary niche in the consumer payments space by giving users a way to eliminate the need for carrying all their credit cards.  Due to development and other operating failures, competitors have emerged which greatly threaten its viability as a company.