Nike must position itself to rely less on cotton as temperatures rise and droughts become more frequent.
Would you get into bed with Amazon? That is a question that many brands have been obsessing about over lately. This June, Nike has decided to give it a try and run a pilot offering select products on Amazon.com.
Nike has made recent efforts on direct-to-consumer and supply chain transformation, but is still experiencing stalling sales. Are the recent initiatives enough?
An iconic sports brand doubles down on digital.
Nike is not “just doing it” when it comes to corporate environmental protection initiatives — they’re acing it.
Global warming has forced Nike to adapt its supply chain to be more flexible to potential natural disasters.
In a world of increasing climate change issues, Nike has been a leader in addressing its impact on global warming.
Nike found innovative ways to minimize its environmental footprint and transform its manufacturing process.
After a crippling onslaught of bad press regarding poor working conditions within its factories and negative environmental impacts in the late 1990s, NIKE, one of the world’s largest suppliers of athletic shoes and apparel, dramatically shifted course. While NIKE is now widely considered a global leader in sustainable innovation, is its sustainability model incorporating all of the relevant inputs?
Nike has emerged as a leader in alleviating the effects of climate change. Through disruptive innovation, Nike intends to build a sustainable network that fosters growth and financial success.