How 3D printing is enhancing the prototyping, innovation and production processes at Nike.
Nike has dominated the global shoe and apparel market for decades. However, a period of revenue stagnation has led the brand to develop a new corporate initiative and strategy that will rely on investments in 3D printing.
Is 3D printing the new frontier for Adidas? Maybe…maybe not!
3D printing promises to allow sneaker manufacturers to print customized shoes at a moments notice. Now the race is on to see who can develop the technology the quickest.
Adidas is leveraging futuristic automation and additive manufacturing to lead the pack in fast footwear
How do global brands thrive in an era of isolationism and protectionism? For Nike, the answer is lobbying, automation and reshoring.
Can Nike succeed in its mission to mass-produce customized shoes?
Anyone who has ordered the NikeID customized shoe has likely felt the pain of waiting up to 5 weeks to receive their order. What if Nike could mitigate this by reducing lead time to 10 days?
With famous brands like Nike and Adidas selling apparel directly to consumers, sporting goods retailers fight to stay relevant.
Technology is causing tectonic shifts in the sneaker manufacturing industry. In a period of declining sales and earnings, Nike has to transform its supply chain to stay relevant.