As consumers are no longer engaged by print magazines, the nation’s largest publisher is being forced to innovate, and innovate quickly.
When Jeff Bezos acquired the Washington Post out of the blue in 2013, the media community was shocked. Three years later, it all makes sense.
Can the NYT, a traditional print newspaper, catapult itself into the digital-first era? Or will upstart new-media like HuffPo, BuzzFeed, and Snapchat write the next chapter, leaving NYT in the history books?
How Europe’s biggest media house adapted to the digital age and created a digital classifieds success story
Can the NYTimes find its way in a digital world?
In 2013 the average human attention span was found to be shorter than that of a goldfish. With an increasing availability of succinct, captivating, free content, consumers are increasingly less willing to pay for physical newspapers and online content. How will the New York Times remain relevant and profitable?
Let’s imagine that to kick off the 21st century you are moving……. into a new swanky apartment. The question is what do you do with the 3000lb piano that your parents insisted you took when you moved away from home? You don’t even play the piano, so no way it is coming to the new apartment.
Digitalization have change how we interact with the world. These have put a lot of pressure in the news and media industry, whose product offer was totally misaligned with what people was asking for.
If used wisely and smart, the digital transformation does not necessarily mean the death for newspaper companies. The New York Times is a great example to show how a newspaper company can turn a threat into an opportunity and a great chance to improve.
How data and digital technology helped the Financial Times grow revenue in a declining industry.