Farming is a centuries-old industry that continues to play a pivotal and understated role in the landscape of today’s society. Modern agriculture companies are turning to big data to innovate the farming process and make it sustainable for the future.
Deere’s acquisition of Blue River Technology underscores its focus on using machine learning to improve agricultural efficiency
The times they are a-changin’ In Interstellar, a futuristic movie, Cooper the farmer tends to driverless automated farming machines that sow, fertilize and harvest crop – all guided by GPS, sensors and drones. Take a look at videos of John […]
John Deere has flipped the concept of being a farm equipment company on its head. Increasingly, its hardware is taking on the role of delivering intelligence and advanced analytics to farmers
Farming is no longer about big, steel machines and farmers' intuition. Technology is transforming agriculture as we know it, and manufacturers of heavy equipment, like Deere, are forced the rethink their business model to transition into…wait for it… a tech company. (Cue gasp.)
John Deere pollutes both through its manufacturing process and the machinery it produces. Why should the company be concerned about global warming, and what steps can it take to reduce its environmental impact?