The airline industry is feeling the pressure to prepare for climate change… It's going to be a long flight, folks!
JetBlue is the leisure traveler’s airline, offering leather seats and DirectTV at a discount to legacy airlines. But how will their customers react to an expensive premium cabin? Is JetBlue still a low cost carrier?
JetBlue is a full service, low cost airline that serves as a great example of a company whose business model and operating model exist in harmony. At its’ inception, JetBlue’s hybrid full service, low cost business model shocked the traditional airline industry. However, the balance between customer service and investor demands have recently tested JetBlue’s true value proposition.