Over the past decade, consumer preferences around the world have steadily shifted away from traditional light beers towards liquor and stronger flavor, artisanal craft beers. Large scale beer brewers are forced to pursue radical innovation in regaining its consumer base. Anheuser-Busch Inbev ("AB-Inbev"), the world's largest brewer is using big-data, open innovation and acquisitions to better position itself against these headwinds.
Start-up factory that turned the process of identifying, rolling out and scaling new businesses into an assembly line.
Rocket Internet developed an operating model in the form a venture-building platform that facilitates the effective launch, growth and exit of its portfolio companies.
Rocket Internet's business and operating models are perfectly aligned: both aim at mitigating the risks of starting a venture in a new market.