From robot concierges to in-room VR to hyper-personalization of rewards, digitization and advanced analytics have huge potential to improve the experience for customers of hospitality companies such as Marriott International. However, is the increased use of advanced analytics at odds with an industry built on warm receptions and friendly faces in foreign lands?
Supply chain digitization offers Marriott an opportunity to deliver customized experiences and deepen guest relationships. Is the investment worth it?
The Digital Transformation affecting the hospitality industry will play a key role on Marriott’s business and operating models, and their ability to deliver an exceptional and personalized customer experience.
So, small-scale, scanty, stunted suites sound silly, sight unseen. But brazenly belief-brimmed brains built brilliance beam-by-beam.
Do the magical storytellers have a happily ever after waiting for them?
MyMagic+, Disney’s $1 billion answer to digitization, has created a more interactive, customized, and convenient experience for guests. And it’s just getting started.
The rise of Airbnb over the last several years has threatened the traditional business model of hotels, challenging them to expand their value proposition from one of luxury, consistency, and reliability to one that emphasizes transparency, customizability, convenience, emotional connection, and authentic, local experiences. Leading up to its recent acquisition by Marriot, Starwood Hotels began to leverage technological innovation to deliver upon these expectations and remain competitive with Airbnb. However, as Starwood rampantly implements technological processes across regions, is it also hindering the creation of locally-influenced guest experiences? Does technology deliver a level of standardized convenience that makes even the most remote hotels feel too much like home?
Have you ever fell victim to horrible customer service at a restaurant? Olive Garden would argue these opportunities have come and gone. After incorporating a new table-top kiosk, this restaurant has provided customers with the ability to order and pay on-demand.
Climate change has the potential to destroy Marriott International’s business as we know it. From its resorts nestled along the beautiful white sandy beaches of the Caribbean to its majestic mountain ski lodges, Marriott is profitable when weather is stable […]
A glimpse of how Hyatt, a leading global hotel management company, incorporates its vision for environmental sustainability into its business practice