Imagine a car that understands how you feel in real time and adapts accordingly. It could adjust the cockpit light if it feels that you are sad, or take over the wheel if you are too angry to drive. Is this where the market should go?
Did Ford make the right decision moving production from the US to China?
Isolationist trade policies threaten to disrupt the supply chain of U.S. auto manufacturers such as Ford.
Given the high level of disruption in the automobile manufacturing industry, Ford has decided to transform itself into a smart mobility company. However, it is not clear if this transformation is the best move forward strategy for Ford.
Digital disruption has forced Ford to reconsider its core business model; the organization is moving from an “auto company, to an auto and mobility company”. To enable this, the Ford has created a wholly owned subsidiary, Ford Smart Mobility LLC, based in Silicon Valley, which is developing next-generation transport solutions
When it comes to developing new technologies to meet upcoming emission regulations, there's a need for speed.