Adidas has become a first mover within the footwear industry in response to the advent of additive manufacturing (also known as 3D printing), and must navigate through certain hurdles in order to shift the traditional footwear landscape.
With Nike pushing Flyprint, Adidas working with Carbon 3D, and New Balance tapping into Formlabs for partnership, why is this seemingly commoditized footwear market looking to 3D printing?
Can Adidas harness technological advances in 3-D additive manufacturing to build the shoe of the future and overtake Nike as an industry leader?
Adidas is leveraging futuristic automation and additive manufacturing to lead the pack in fast footwear
Adidas, a sporting goods giant, believes 3D printing is huge opportunity to disrupt footwear product development and supply chain. Is it another marketing gimmick or imminent future?
How Adidas can capture the opportunity gap created by Digitalization and Supply Chain 4.0.
Can Nike succeed in its mission to mass-produce customized shoes?
Want a new pair of personalized kicks by tomorrow? Adidas is sprinting to the printers.
Imagine walking into a store, scanning your foot, and receiving a custom tailored running shoe on the same day. Under Armour is turning this vision into reality by leveraging 3D-printing to disrupt the 100-year old cut-and-make footwear manufacturing model.
Nike has found its fast. How category offense has brought Nike up to speed and past the competition.