We eat and exercise and hope to stay fit. MyFitnessPal takes the guesswork out of the equation so you can get the results you want.
Under Armour partnered with Watson in January 2016 to make predictive, personalized fitness and nutrition reality
Fitbit has recently been passed by Apple as the leader in tech wearables. In response, Fitbit has been shifting its strategy towards Healthcare aided by the use of machine learning to develop new product offerings. Will this change be enough for Fitbit to win back its leadership position?
In many ways, Flywheel Sports resembles most cycling studios: dark lighting, loud music, high prices, and lots of Lululemon. Find out how Flywheel uses digitization to stand apart.
An iconic sports brand doubles down on digital.
Kayla Itsines takes over personal fitness with her online workouts.
Under Armour is evolving from a shirts-and-shoes company to a pure tech company, making all athletes better performers one connected app at a time.
NIKE efforts to reduce their global footprint
From Fitbit to P90X, SoulCycle to Equinox, gone are the days when the average fitness addict is satisfied with a 3-mile jog on the treadmill. Enter Peloton.
How an indoor cycling class in a dark room with scented candles grew into a multi-million dollar phenomenon.