Fitbit has recently been passed by Apple as the leader in tech wearables. In response, Fitbit has been shifting its strategy towards Healthcare aided by the use of machine learning to develop new product offerings. Will this change be enough for Fitbit to win back its leadership position?
“Imagine you walk into a room, and the room is dynamic. With your permission, you are interacting with things going on in the room”. – Eric Schmidt, Google chairman, on IoT
Fitbit has become a billion dollar company by allowing users to easily view leading health indicators such as daily activity patterns, but is the company destined to be swallowed up by bigger data companies such as Apple?
As competition crowds the fitness wearable technology space, Fitbit will need to reposition its digital offering to stay ahead of the curve.
The San Francisco-based wearable fitness-tracking device maker's efficient business and operating model in organization, focus, hardware, and software.