Alipay: Wining the Payments Game in China

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12 years into business, Alipay has grown into the world's most valuable fintech services provider and the unquestionable leader of China’s online payment market. In 2014, Alipay processed 140 million transactions per day, while the banking system in China handled 170 million non-cash transactions on average every day (this includes bills, cards and electronic transfers). What did Alipay do to disrupt and win the payment market?