Investing in digital technology is allowing Ferrero to better manage its complex procurement process.
Spurred by climate change critics and sourcing difficulties, Ferrero built a unique advantage when it comes to raw material sourcing, and is ready to take it to the next level.
Nutella is one of the most globally loved tastes. The question is: Will it be around for our kids to love?
A jar if Nutella is sold every 2.5 seconds. Will Ferrero be an environmental villain, hero or victim in their attempt to satisfy this growing global appetite?
“We should stop eating Nutella, for example, because it’s made with palm oil.” – French Minister of Ecology, Ségolène Royal. Is Minister Royal’s call to boycott Nutella fair?