Before you buy that $5 sweatshirt, think again. The carbon footprint of fast-fashion retailers, such as Forever21, has a much higher price tag than $5.
Zara has the formula to fashion retail success: fast fashion through supply chain innovation.
Radical Transparency – no, not Bridgewater, but fashion retail.
Over the past 20 years, one word disrupted the fashion industry and changed it more than any other single trend: fast. At the helm of this movement has been Inditex, a Spanish firm that originally started as a dress maker Galicia during the 60’s and has now become a collection of more than 100 companies worldwide.
Zara: “How can we make clothes that people actually want to wear”
Through its flagship brand Zara, Inditex has revolutionized fashion retailing through its promise to design, produce, and deliver cutting-edge apparel in under 3 weeks. Read on to find out how Zara successfully delivers to over 2000 stores in 88 countries every week, and why they continue to grow by 8% after decades of operation.
Zara has disrupted the industry through its “fast fashion” model in the last years. While traditional players design their collections more than 5 months in advance, Zara is able to bring the latest trends from the catwalks and the streets to the stores in less than 4 weeks