Hermès: The ultimate luxury company
Hermès is a unique example of a highly successful premium business model
fashion
ASOS: Leveraging Network Effects in High Street Fashion
ASOS closely follows pop culture through social media and is obsessed with understanding their customers’ hobbies, Facebook “likes,” and daydreams. By tapping into their consumers’ digital world, they create value by quickly producing fashion that fits into both their everyday and aspirational lives.
Lululemon: From Niche Market Pioneer to Apparel Ubiquity
How Lululemon created an activewear empire from a niche product with broad appeal
Inditex, king of fast fashion
Over the past 20 years, one word disrupted the fashion industry and changed it more than any other single trend: fast. At the helm of this movement has been Inditex, a Spanish firm that originally started as a dress maker Galicia during the 60’s and has now become a collection of more than 100 companies worldwide.
The rebirth of an iconic American manufacturer
From corporate execs to hipsters: How an American fashion icon reinvented itself
John Lewis: Would you leave your company to the workers?
John Lewis the UK's favourite retailer with sustained profitable growth and untouchable customer loyalty and advocacy. What is the secret to their success? They are a workers' co-operative, owned and operated for the benefit of their employees.
NET-A-PORTER: Selling Prêt-à-porter in A Digital World
Connecting fashion content to e-commerce, NET-A-PORTER introduced a new space of luxury fashion online.
Why “Demolition Man”, Fab.com’s former CEO should have studied TOM (at GSB) before running his company into the ground
Fab.com's failure due to operational inefficiency and too high growth targets.
Made Eyewear- Innovating convenience, quality, and personalization in affordable products
Background Made Eyewear is an online store for customizable eyewear. The website provides a customer-friendly platform that allows users to select the design and customize their glasses, insert their prescription details, send finalized samples to their address to try at home, […]
REVOLVE: Mass Market Need Not Apply
Revolve has become the trendiest and most profitable e-commerce startup in the recent past – all by excluding the majority of the market and keeping laser focused on solving for early fashion adopters