Retailers have historically made decisions based on intuition, but what happens when companies like EDITED begin leveraging Big Data to track runway trends, analyze product movement, and recommend pricing and promotions?
Founded by two graduates of Harvard Business School, Rent the Runway (“RTR”) is an e-commerce business which is trying to transform the way in which women (particularly millennials) consume fashion. Specifically, the company is using technology to move towards a shared economy for clothing and accessories, encouraging women to rent (as opposed to buy).
Can the 130-year-old retailer continue to give us ‘magic and sparkle’ in an increasingly digital world?
Innovation in digital technology is the latest trend in luxury retail.
Fashion from runway to purchase, mirrors transforming into runway footage, interactive shopping with apparel RFID tagging…are these enough to resurrect a fading British luxury brand?
Burberry: Capitalizing on digital technology to revitalize an iconic brand.
H&M has leveraged the power of its digital supply chain to outpace competition.
This retail dinosaur is using digital to mount a comeback.
A 2014 OnePoll survey showed that women spend more than 190 hours shopping for clothes and shoes annually.1 What if we could reallocate that time and leave our fashion choices up to an online personal shopping site? With a team […]
Generally speaking, men don’t like to shop. So how did Bonobos, an all-male clothing line, grown to become the largest clothing brand ever built on the web? By tapping into the male shopping psyche and creating business and operating models to provide the best shopping experience possible.