A stylish business with an effective model
Building a conglomerate with operations in 57 countries one customer at a time.
IKEA’s vision is to “create a better every day life for the many people”, aiming to bring good design to as many people as possible. As CEO Mikael Ohlsson once said, IKEA’s goal is to offer “people with limited means the ability to furnish their houses like rich people”. By catering to this target demographic with low prices, modular design aesthetics, and a focus on immediate functionality over durability – combined with its personable brand and strong sustainability focus – IKEA has become one of the leading retailers in the furniture industry.
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How Amazon.com has leveraged Toyota, robots, data and much more to consistently deliver the best online shopping experience for its consumers.