Will machine-learning be the tie-breaker in this new dawn of consumer retail?
Advances in machine learning (ML) are tilting the playing field in consumer retail. On the one hand, tech-savvy pioneers like Amazon and Glossier are leveraging ML to captivate Millennials and Gen Z consumers with ever more engaging and personalized online shopping experiences. On the other, traditional retail brands, especially luxury labels, hesitate to embrace ecommerce for fear of losing their exclusive, white-glove service experiences delivered through the brick-and-mortar channel. Using Burberry as a case study, this article discusses why luxury retail brands must develop a robust ecommerce strategy to stay relevant, and how leveraging ML can help them win over online shoppers without diluting brand equity.
Management consultants are known to be many things – bright, resourceful, and hardworking guides through countless strategic challenges. But as Sherpas through the age of digital transformation?
Startup PillPack shows us how drug-dispensing robots and textable pharmacists can provide peace of mind at no extra cost to customers.