Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.
How should TJX leverage digital capabilities to augment their existing successful physical retail business?
What do Barnes&Noble and GameStop have in common?
1. They once were consolidated within the same company; AND
2. They are both big victims of Amazon and Digitalization!
Find out more about this wild and crazy story of a retailer gone wrong!
From diapers to challenging the biggest retailer in the world
Radical Transparency – no, not Bridgewater, but fashion retail.