Machine learning is changing the landscape of political advertising. Consumers need greater transparency into how their personal data influences the political messages they see online.
Rent the Runway aspires to be a “closet in the cloud,” and it is using data to make it happen.
Retailers are facing intensifying challenges including stagnation in brick-and-mortar sales, increase in e-Commerce offerings and sales, and changes in consumer browsing and purchasing behaviors. Realizing that data is one of its most valuable assets, Nordstrom is leveraging machine learning to secure a competitive advantage, remain afloat and survive the Amazon Era. Is it maximizing the value it can generate from ML?
Glossier engages its customers on numerous platforms, each providing this beauty brand with a wealth of data. Glossier is feeding this data into machine learning algorithms to better direct the customer down a purchasing path and to automate the crowdsourcing of product development.
Dynamic Yield is building an omni-channel personalization marketing software that equips any company to rival Amazon. Through machine-learning capabilities, a user received a personalized customer experience across any platform.
We're getting old at an increasing rate, and today's options for care are often expensive, inefficient and depressing. Can machine learning help?
All industries are facing a great challenge regarding how to take advantage of all the data they have available to steer their business. How can strategy consulting firms, known for their "generalist approach", help its clients in a topic that requires such specific knowledge?
Airline loyalty programs (also called Frequent Flyer Programs) have become a new source of high margin income for traditional airline companies. Meanwhile, loyalty programs also generate massive amount of data on customer behaviour as people spend and collect their points. Applying machine learning tools to understand the preferences of those frequent flyers, most of whom have strong spending power, will enable an airline loyalty program to monetize on areas beyond travel. Qantas Australia is the leader in adopting a data-centric approach to manage their loyalty business.
In the realm of music, Next Big Sound employs a data-centric approach to artist growth and strategy. Where future value lies for the company is in applying a similar model to the underlying product: music itself.
Premise uses distributed data collection to gather valuable information for customers ranging from governments to businesses.