Influential.co is a platform using machine learning to improve the development and deployment of marketing campaigns with influencers on social media.
In 2015, MetLife began a year-long brand discovery process that centered around using data and machine learning to develop a more refined view of their customer segments and enable a more nuanced go to market strategy. By better understanding their customers' needs, attitudes, and behaviors, MetLife hoped to gain a competitive advantage in targeting and better serving an increasingly demanding set of customers.
RFID is not a new but its widespread use is. Decathlon shows how a retailer can integrate vertically into technology driving efficiency for all stakeholders.
Quirky tried to crowdsource innovation, but fell victim to 2 fatal flaws #busmodel #opsmodel #failcity
Inditex's focus on customer behaviors, nimble sourcing strategy, and high tech logistics allows them to bypass the traditionally long inventory timelines typically associated with the fashion industry.
Despite an oft-copied business model, Birchbox continues to distinguish itself from its competitors by using data-driven customer insights to create value for both its subscribers and brand partners.