The growth of private labels in the US and the rise of uncountable food start-ups are threating the status quo of the food industry. Traditional companies are under pressure to cut costs and to innovate faster. Kraft Heinz is relying on Artificial Intelligence to solve this puzzle by using the technology to improve processes and product development.
CPG companies strive to make supply chains more tech enabled to increase efficiency, improve profits, and better cater to the customer. Colgate-Palmolive is doing it well.