Following Netflix's success, over-the-top platforms are mushrooming, winning the battle for viewers attention with traditional media networks. Disney, unparalleled king of content, is finally adjusting its strategy to compete for audiences switching to digital space.
Netflix has long resisted offering content for offline viewing, despite being widely requested by consumers. With Amazon’s recent entry into the streaming subscription model, and most recently offering downloadable content, Prime Video has finally given customers what they have asked for. Will Netflix’s emerging dominance in original content be enough of an answer or is it time to change up their business plan?