Melting polar caps or not having your morning coffee: what's worse?
As global temperatures rise and rainfall patterns shift, the coffee industry and its growers are left scrambling for solutions to a supply crisis that has hit suppliers, retailers and consumers where it hurts most – in the pocketbook.
No morning stimulant. No late night caffeine fueled marathons to meet deadlines. People meeting for "Coke" or "Red bull"? This is a coffee less world.
How Starbucks is planning and protecting against the impending effects of climate change on the coffee industry.
How climate change has been affecting and may soon cause the extinction of the coffee industry
What do you get when you cross Scandinavian craftsmanship with Silicon Valley cash and add a heavy dose of caffeine? A “bike-powered coffee cart that could take on Starbucks” according to Fast Company. Wheelys is a Stockholm-based coffee store company, without any stores. Instead, the company crafts and sells bicycle-mounted cafes to “young, hungry eco entrepreneurs from all over the world.” These carts are well-tested, functional micro stores serving organic goods and run purely on solar and body power. With a price tag that is a fraction (around less than 1%) of ownership of a brick-and-mortar coffee shop, Wheelys is challenging the traditional café model with its mission to make the world “greener with every cup of coffee.” 
The global warming is threatening coffee production, which is already in a large deficit compared to the constantly rising coffee consumption. As the largest coffee seller in the world, Starbucks is facing significant challenges, yet has already started fighting for sustainability.
This post explores the potential challenges facing bio-bean, a UK-based startup looking to exploit the opportunity climate change presents for alternative energy companies to prosper.
Global climate change presents an imminent threat to Starbucks’ core competency: providing high quality specialty coffee to the masses
Starbucks is fighting back against climate change on multiple fronts to promote sustainable practices and bolster their position in the market.