HOW DIRTY IS YOUR DATA?

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Since the cloud makes our digital consumption invisible, we fail to recognize that all those hours spent on Facebook, Twitter, YouTube, Netflix, are destroying our environment.

VIPshop: Combat climate change in China e-commerce

Summary
VIPshop is a Chinese-based discount e-commerce retailer with USD $~15B annual GMV in 2016. It is now the 3rd largest e-commerce website in China and the 6th largest one globally. Because of the large transaction volume, the usage of resources such as energy and materials in packaging and distribution process are tremendous. VIPshop started some measures to become more eco-friendly and help to solve the climate change problems.